Whip Media noted that in last year’s spring survey, the combined “very important” and “important” response was 71% and in fall 2019 it was 68%. Original content is gaining a bit, though. For instance, “The Office” was one of Netflix’s most popular series before it moved to Peacock. But library content is still attractive to subscribers.

With the surge in media companies entering the streaming space in recent years, original content is essential to differentiating their platforms. Satisfaction premiered season two on USA Network on Friday night, and now fans can check out the entire season on USA Network’s website and on demand. When it came to original content, 42% of respondents said that originals were “very important” and 36% said they were “important” for a combined 78%. The survey found that 61% of respondents saw library content (licensed shows and movies) as “very important” and 31% found it “important,” for a combined 92% of respondents. Library content was more important to subscribers than originals, but that could change That suggests many may subscribe to Prime Video since it’s offered with an Amazon Prime subscription, while not being necessarily satisfied with it. Prime Video also ranked low in satisfaction, though the number of respondents who said that they subscribed to it was high at 76%, second only to Netflix with 88%.

Services like ViacomCBS’ Paramount+, NBCUniversal’s Peacock, and Apple TV+ have struggled to make an impression, and ranked the lowest when it came to satisfaction (though Apple’s breakout hit “Ted Lasso” just picked up a few Emmys). During its Q2 earnings in July, parent company AT&T said the service gained 2.8 million subscribers in the quarter, well ahead of forecasts. as well as overall member satisfaction, which is important for retention in subscription services. movies debuting simultaneously on the service and in theaters this year. Netflix’s New Top 10 Website Makes It Easier to Find Popular Movies and TV Shows. Max has made great strides in gaining subscribers since launch, though, boosted by new Warner Bros. Max is now offering a 50% discount of its ad-free plan to lure the 5 million customers HBO lost. But it eventually struck deals with both Roku and Amazon, though HBO was removed from Amazon’s Channels feature last week, in which people can subscribe to a service through Amazon (Max is still a standalone app on Amazon Fire devices).

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